Category: Advertising

Prerequisites for the ADDY Award

A graduate of Connecticut College, John Finneran is a former marketing manager at the Greenwich, Connecticut, branch of the multinational conglomerate Unilever. During his time at that company, he managed two media agencies, developing multiple award-winning ad campaigns. One of John Finneran’s campaigns won the prestigious ADDY award for creativity in advertising.

The American Advertising Awards, also known as the ADDY Awards, is one of the highest recognition platforms for advertising works in North America. It is organized by the American Advertising Federation (AAF) and attracts 35,000 entries annually.

The ADDY is a three-their competition with local, district, and national competitions. Interested applicants send their entries to one of the 140 local chapters of the AAF. There are two categories, professional and student divisions, both of which are open to AAF members and non-members. All entrants must pay an application fee.

The job must have been run within the period under review and be made for the local AAF chapter market. Entries must also conform to copyright laws and not plagiarized. The entry must have been made for a paying client. For more information on these awards, including application requirements, visit https://www.aaf.org/amadawards.

AAF Names Adobe 2020 National Student Advertising Competition Sponsor

A marketing manager based in Connecticut, John Finneran has more than 15 years of experience managing consumer and trade marketing programs, including for the Unilever company. Over his career, John Finneran has received awards and honors including one ADDY Award, now known as an American Advertising Award.

Each year, the American Advertising Awards considers 40,000 entrees submitted through American Advertising Federation Ad Club competitions across the country to honor excellence in advertising. Among its recent news, the American Advertising Federation (AAF) announced Adobe will sponsor its 2020 National Student Advertising Competition.

The 2020 competition welcomes teams from AAF college chapters to design a marketing campaign targeting a marketing challenge that Adobe faces today. The competition will take place over two months, and the finalists will compete at 2020 ADMERICA, the AAF’s National Conference, which will be held June 6-9 in Palm Springs, California. In the announcement, Connie Frazier, the COO of AAF, said the organization was honored by Adobe’s sponsorship, and that through the sponsorship, Adobe demonstrates its dedication to investing in young talent in the advertising industry.

The American Advertising Awards Recognize Excellence in Advertising

ADDY
Image: aaf.org

A marketing manager with Connecticut-based Unilever for nearly 15 years, John Finneran designed pricing strategies and negotiated local sourcing programs. During his time with Unilever in Connecticut, John Finneran created ad campaigns that earned five Silver Microphone Awards and an ADDY.

The advertising industry’s largest and most prestigious award, the ADDY, now called the American Advertising Award, recognizes creativity and excellence in the field of advertising. The award draws nearly 40,000 entries from students and professionals nationwide.

The national competition begins with the Local Ad Club phase, in which local entrants receive recognition as the best in their creative fields. The second phase invites local winners to compete in one of 15 district competitions.

Winners of the district competitions proceed to the national American Advertising Awards. The award process greatly benefits the field of advertising, with its proceeds funding internships, advocacy groups, advertising education, and consumer awareness.